RETAIL

PONTO DA MODA

Executive Summary

About the Client

In 2020, the company decided to start a trajectory of migrating its technology operations to the public cloud. Previously, the entire IT infrastructure was implemented in an on-premises environment, preventing growth on the scale that Ponto da Moda needed to start e-commerce operations.

Ponto da Moda

Founded in Fortaleza/Ceará, on September 29, 1985, we have been in the retail market for over 35 years. Our mission is to delight people with fashion. Generate quality and affordable experience opportunity to reach the largest number of people. We aim to be a reference in fashion, always providing the best for our customers. Our values: commitment, ethics, innovation, focus on people, determination and results. We offer a transformative online shopping experience, special service and communication tailored to the whole family.

Case Description

What was proposed:

In 2020, the company decided to start a migration path of its technology operations to the public cloud. Previously, the entire IT infrastructure was implemented in an on-premises environment, preventing growth on the scale that Ponto da Moda needed to start e-commerce operations. With the choice of AWS and Valcann, the entire project was conducted with the scope of:


Technical enablement

The main challenge in Ponto da Moda's project was the cost. All the rightsizing work involved not only mapping the client's historical consumption of resources - using AWS Application Discovery Services - but also benchmarking equivalent environments previously implemented by Valcann - given its experience and automated playbooks for this type of migration. There was a relatively long period of fine tuning, where the TOTVS Protheus application routines went through tuning processes, as well as the Microsoft SQL Server database layer, in order to provide a more efficient indexing - both of data and functions - as well as ensuring that there was no competition with external systems that consume SQL Server data. For this optimization, daily provisioning routines were carried out for data dumps, which were deposited in a transit area, to be imported into customer analysis bases - BI, reports, etc. The main challenge of this project was the fact that, as it is a retail operation, the need for prior tests and validations was fundamental.


AWS Services deployed: 


Customer issues and concerns that have been overcome:

1. Operational excellence

1.1. Implementation of continuous monitoring with Amazon CloudWatch;

1.2. Integrated connectivity with high available multi zone (Multi-AZ);

2. Security

2.1. Implementation of Amazon GuardDuty for intelligent monitoring of infrastructure perimeter;

2.2. Restriction of external access to the environment, with segregation between private and public subnets for back and front end, respectively;

2.3. Access to the AWS environment for VPN-only administration;

2.4. Encryption of data at rest and in transit.

3. Reliability

3.1. Multiple instance nodes, making it possible to balance reading and writing operations;

3.2. Minimal failover between nodes;

3.3. Using Amazon Data Lifecycle Manager to implement snapshot-level backups.

3.4. Automatic backups of the database layer;

4. Excellence in performance

4.1. Calculation of expected environment demand for rightsizing.

5. Cost optimization

5.1. The monitored environment, with a continuous flow of monitoring for rightsizing.


Key Results:


Lessons learned:

Architecture Diagram